Our company name was inspired by the idea of boxing clever – using savvy, fancy footwork and skill to defeat bigger opponents. 

Especially in uncertain times, we believe that anybody can compete with the big players if they take the opportunities to up skill and are exposed to new ideas. We use our experience as journalists and workers across the creative industries to discover and programme best speakers for the right formats to give you honest insight into business and careers. 

Simone Baird

Simone is a co-founder and CEO of Clever Boxer. Until November 2014, she was head of Guardian Masterclasses and grew the business dramatically in a little over two years, expanding into Australia and corporate training markets. She then left to focus on Clever Boxer, working with Frieze to launch Frieze Academy, The Idler, and Courier magazine project managing their first festival-sized event, Courier Live, in September 2018. Simone has been a journalist for 20 years and was previously Features Editor of Time Out, the London arts and entertainment magazine, and also Cabaret Editor. Additionally, Simone is the founder of Trashed, the online and in-print publication for young creative people, and she has been creating and running talks and workshops in London since 2002.

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Lee is the chief operating officer of Clever Boxer and our newest hire. Until September 2018 he was a multi-site general manager in the nightlife and hospitality industry in Manchester, London, New York and Ibiza for over 20 years. He has joined Clever Boxer to grow the live event programming and expand our international network..



Paul Jenkins

Paul is responsible for Clever Boxer's logo. He is the Founder and Creative Director of Triple Double, a design studio who solve problems and get work done – creating, refreshing and fixing. They work collaboratively and iteratively to create design solutions that are easy to understand and use, always crafted with pride. Triple Double works with the likes of Airbnb, Design Museum, Goodlord, Mercari Europe and The Sorrell Foundation.

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Sonya Barber

Sonya is a London-based writer, editor, speaker and woman about town with an enviable contacts book. She is the author of East London: An Opinionated Guide and was the News & Events at Time Out for 7 years. On top of hosting and curating talks for Clever Boxer, she writes about events, restaurants, bars, travel and more for titles including the Guardian, Conde Nast Traveller, Stylist, Time Out, Metropolitan, LondOnTheInside and The i Paper.

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Eddy is a journalist, copywriter and editor. Eddy writes for the Guardian, Shortlist and Time Out, and regularly runs talks and masterclasses on copywriting for businesses and the public for Clever Boxer and Guardian Masterclasses. Eddy is also available for corporate training.

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Alan Rutter

Alan Rutter co-founded Clever Boxer and he continues to collaborate with us on projects. He has worked as a journalist, digital consultant, product owner and trainer. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. He teaches for General Assembly and runs in-house training for public sector clients with ModernGov. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including the startups and business courses, and teaching their B2B data visualisation courses. Previously he was Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. 

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