The brief
Top Drawer is an twice-yearly event for creative retailers at London’s Olympia, which attracts thousands of the very best UK and international buyers and brands. It features leading designers, suppliers, manufacturers and distributors in the home, gift, fashion, food and craft sectors – and a key part of the event is the Academy Live speaker programme. The organisers, Clarion Events, approached us to programme Academy Live for the January 2017 event. 

What we did
Through research and working closely with the client we ensured that we had a thorough understanding of the audience, and then filleted our contacts book to find the best speakers, moderators and panellists. We also worked closely with the event sponsors to ensure their brands had a meaningful presence on the stage. 
The final three-day programme included Sally Bendelow (Creative Product Director,, Katie Dailey (leading style journalist and former Time Out Shopping & Style Editor), Steve Strickland (former M&C Saatchi PR global chief and co-founder of Tinker Tailor Trouble Maker), Bethan Williams-James (digital marketing executive, Liberty), Rebecca Hossain (Head of Retail, the Design Museum), and Neil McLennan (lifestyle journalist and former Deputy Editor, Living Etc). 

The results
Academy Live was hugely well received by large audiences. Kontenthaus captured video content of the speakers to use before and after the event. We are delighted to now be working with Clarion Events on other upcoming large scale fashion and retail events. 

Simone has been a delight to work with from start to finish. Her endless ideas, contacts and drive are an inspiration and are fundamental to the success of our events.
— Angelina Stojsavljevic | Marketing Manager, Clarion Events