Whether you’re pitching an idea, approaching a new contact or trying to convince a customer – it’s hard to avoid email. But with inboxes bursting at the seams and everybody far too busy, how do you make sure yours doesn’t end up in the trash? In this lunchtime talk with Q&A, journalist, copywriter and serial email pest Eddy Lawrence reveals how to write subject lines that tantalise, openings that get your point across, and sign-offs that make your contacts want to know more.
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