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Creativity and commercial: when two tribes go to war

  • Shoreditch House 1 Ebor Street London, E2 7JA United Kingdom (map)

As more startups and smaller innovators are either acquired by corporate juggernauts or enter partnerships with larger brands, getting the two tribes to work effectively together can prove to be super challenging.

From corporate culture to ways of working and everything in between, failing to bridge the differences between ’the tribes’ can often get in the way of the success that can be created when bigger businesses and smaller innovators work together.

Jeff Taylor is the founder and Editor-in-Chief of Courier magazine which focuses on stories of startup culture and modern business and is sold in over 25 countries around the world. In this interview with Clever Boxer’s Simone Baird, he’ll talk about how to create harmony between the robust commercial nous and creative thinking, and how to make the most out of very different tribes.