Get a crash-course in textual hypnosis, with this introduction to the psychological sleight of hand that underpins persuasive copy. Join copywriter Eddy Lawrence as he explains the manipulative – and borderline underhand – tricks writers use to put their audience in their happy place and craft calls to action readers can't help but respond to. This engaging lunchtime is an eye-opening experience, whether you want to manipulate your own customers, or simply defend yourself against the dark arts of advertising.
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