We’re used to churning out blog posts, tweets and emails – but if you’ve ever tried to express an idea or tell a story in a longer piece of writing, you’ll know that it takes more craft. Clever Boxer co-founder Alan Rutter has been writing, commissioning and editing professionally for 18 years for publishers including Time Out, Delayed Gratification, Collectively, Men’s Health, Jack and the Daily Telegraph. In this lunchtime talk with Q&A he’ll go through the essentials of longform writing – whether you’re writing for a living, for your business, or for the love of it.
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