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How to launch a creative event concept with Hot Tub Cinema

Many of us dream up mad ideas but too often we think they just can't be done. Not Hot Tub Cinema founders Asher Charman and Nick Pahl. They wanted to watch films in hot tubs on a rooftop. It had never been done before anywhere in the world but that didn't stop them. Now three years, 300 shows and over 30,000 guests later, Hot Tub Cinema has become a global event with shows in New York, Ibiza and London and a 2015 European tour. Last year they even launched a slightly drier spin-off event called Pillow Cinema. In this lunchtime talk, Asher and Nick will share their experience of launching a creative event startup – from venue hunting, PR and marketing strategies to overcoming the immense production challenges of putting on such a unique event.


Shoreditch House is a members' club. For each talk held there we will have a limited guest-list for non-members. Contact us if you'd like to come along!


Earlier Event: 27 April
Building blocks of a business plan