When you’re five years old, Christmas is as important as getting married. Mike Battle and his family wife are the creators of LaplandUK – an immersive, theatrical experience that both enchants children and lets their parents recapture the wonder of their youth. The Battle family believe in Christmas so much that Mike left a hugely successful career in the City to run the UK's most popular "meet Father Christmas" event – LaplandUK. What on earth was he thinking and how did he do it? In this Q&A with video clips, Mike will talk about leaving a high-powered job to run a family business responsible for creating the perfect yuletide experience for over 40,000 kids children every year, what kids really want at Christmas (and it’s not a £250 toy), how to create festive memories to that last a lifetime, and what makes a long list of celebrity families come back return to LaplandUK year after year.
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