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How to write brilliant copy
6:30 PM18:30

How to write brilliant copy

Words count. Whether you’re promoting a blog or building a brand, your writing needs to hit the right tone between entertaining your audience and getting your message across.

Journalist, copywriter and editor Eddy Lawrence writes for the Guardian, Shortlist and Time Out and tonight presents his top ten tips for creating exciting, satisfying and professional content for any purpose, from in-depth features to promotional blog posts.

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