TIME OUT LIVE & LEARN
Time Out is a legendary brand – growing from an innovative listings magazine launched in 1968 by Tony Elliott to the essential guide for finding the best things to do in cities around the globe. Although they already had partnerships with third party events and venues, the then CEO Tim Arthur wanted to explore the possibility of creating premium learning experiences that they created themselves.
What we did
We worked with the Time Out staff to develop three pilot courses as a new brand: Live & Learn with Time. The programme was designed to test different event formats and price points (from evening talks to weekend courses).
The evening talk with Q&A, ’Be London’s next music promoter’ at Rich Mix in Shoreditch, featured speakers from Fabric, XOYO, Bugged Out, Sankeys, Field Day and Eastern Electrics, hosted by Time Out’s Music & Nightlife editor, Oliver Keens.
‘How to get your blog buzzing’ was a full-day seminar at Foyles, with sessions led by Sonya Barber (Blog Mistress, Time Out), Charly Lester (blogger at 30 Dates and founder of the UK Dating Awards), Mark Jenkins (Fried My Little Brain, Simple=Human) and Julie Falconer (A Lady in London).
‘Learn to photograph Londoners’ was a in-depth two-day course with Time Out staff photographer Rob Greig, featuring multiple street shoots and a behind the scenes visit to the archives at the National Portrait Gallery. The workshop generated exceptional pre- and post-course content, including photography tips from Rob, as well as a gallery of the students’ best work.
Extensive post-event surveys of the attendees showed that feedback on the events was universally popular – both in terms of the venue, overall operations and the content delivered by the tutors and speakers. After the pilot phase Time Out decided to pause the programme while they reviewed its wider offering in the live space (particularly with an eye on the success of the Time Out Market concept in Lisbon).