How to be a viral sensation with Symmetry Breakfast

How to be a viral sensation with Symmetry Breakfast

What started as a harmless Instagram post of Michael Zee and Mark van Beek's breakfast one summer morning back in 2013 has become a celebrated brand with over 600 beautifully symmetrical posts with nearly 300,000 followers salivating over them, plus big interest from global brands, and even an invitation from top fan and Instagram co-founder, Mike Krieger, to have breakfast with him and his wife in San Francisco. So how did they do it and how can you emulate their success?