Make your customers feel like you're talking to them, not shouting at them. In this lunchtime talk, journalist, copywriter and editor Eddy Lawrence (Guardian, Shortlist, Time Out) presents a capsule wardrobe of simple tricks to dress up business writing like high-quality editorial. From blogs that capture your customers' imagination to press releases that tell a compelling story, you'll learn how to to give your brand an authentic voice, and craft persuasive, engaging and entertaining copy your audience will think they've paid for.
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