It’s impossible to build a new customer base, get management buy-in for a new venture, or compel investors to open their purses if they don’t believe in (or understand) what you’re trying to do. It’s even more difficult to get this across if the concept, approach or underlying technology of your business is innovative and original.
It takes work to create a compelling story for your business, that can be told across multiple different platforms. What tends to blandly be called ‘content’ is usually a mush of blog posts, hard sells and scattergun social media posts – with no overall strategy or cohesive narrative.
In this panel discussion, Clever Boxer co-founder Simone Baird will discuss the strategy and tactics involved in telling compelling business stories with a roster of experts (speakers to be confirmed)