It’s impossible to build a new customer base, get management buy-in for a new venture, or compel investors to open their purses if they don’t believe in (or understand) what you’re trying to do. It’s even more difficult to get this across if the concept, approach or underlying technology of your business is innovative and original.
It takes work to create a compelling story for your business, that can be told across multiple different platforms. What tends to blandly be called ‘content’ is usually a mush of blog posts, hard sells and scattergun social media posts – with no overall strategy or cohesive narrative.
In this panel discussion, Clever Boxer co-founder Simone Baird will discuss the strategy and tactics involved in telling compelling business stories with a roster of experts.
Claire founded Firefly Communications in 1988, and rapidly expanded the business from the UK into France and Germany. Over a 30-year career in pan-European PR and Communications, Claire has helped hundreds of clients build their reputations, brands and market share. Some of Claire’s clients built the IT and telecoms infrastructure we enjoy today – Apple, HP, Google, Fujitsu, Motorola, Xerox and LG – whilst others have used that infrastructure or even disrupted it! Outside of Firefly, Claire is on the PRCA management board, chairs the ethics committee and is also a fellow of the CIPR.
Pip is the Founder of The Dots, best described as ‘LinkedIn for the creative industries’. An entrepreneur with a distinctive marmite laugh (you either love it or you hate it) Pip is a native Brit who has spent the last 13 years immersed in the creative industries, including executive roles at MTV Australia and New Zealand. The Dots launched in 2014 and has already attracted the UK's leading companies who have joined the site to promote their brand, attract clients and hire talent - some of which are BBC, Vice, Spotify, TATE, Net-a-Porter, Facebook, Wolff Olins, Pentagram, Universal Music, Twitter, United Visual Artists, AKQA, Condé Nast, Twitter, V&A, W+K, Guardian and many more. Pip is on a mission to connect 1 million creatives and freelancers to commercial opportunities by 2018, helping build a stronger, more profitable and diverse creative sector. Pip lives on a houseboat with her husband in Kings Cross, London.
Tim is Virgin Money's Creative Director. Before that he was Global CEO of Time Out. Before that he was CEO of Cardboard Citizens a theatre company working with homeless people. Before that he was a lot younger and did loads of other stuff. Author, playwright and almost award-winning burlesque dancer.
Want to explore this subject in more depth at Clever Boxer's day-long Storytelling for Brands workshop on Saturday 24 March in London? Click here and use the promocode "GA2018" to get 25 percent off the ticket price if purchased before 6pm, Monday 12 March 2018.