Marketing and content-creation are no longer the preserve of small teams of experts – today, everyone in your business has a role to play in telling the story of the brand. This course will enable you to understand how the objectives of your business should feed into the personality of your brand and the content that you generate.
You’ll leave the course with a breakdown of your own brand, an action list of next steps, and a pack full of useful tools and resources.
Sessions will include:
- How to identify and articulate your brand story
- Structuring a compelling narrative
- Maximising different media, channels and platforms
- Keeping it going: storytelling as a process
The ticket price includes a buffet lunch, and tea and coffee.
Who it’s for:
Anyone involved in a business – large or small – who wants to tell people about it in a more compelling way. You may be an entrepreneur or freelancing just launching your own venture, or a more established company looking to rebrand or launch a new content campaign to reach customers and clients.
Simone Baird is a co-found of Clever Boxer. She has a background in magazine, working as features editor at Time Out London, and also worked at The List, The Face and Jockey Slut. Simone was Head of Guardian Masterclasses from 2012-2014, growing the new business significantly as well as launching it in Australia and as a corporate training offering.
Alan Rutter is a co-founder of Clever Boxer. He has a background in magazines, working in senior print and digital roles at Time Out, WIRED, GQ, Vanity Fair and Vogue. He has delivered training in data visualisation to clients including including the Financial Conduct Authority, the Home Office, Novarties, Capita Consulting, and the Democracy Institute in Washington DC – as well as working with startup entrepreneurs through General Assembly.
How big will the class be?
The maximum number of attendees will be 18, which is comfortable for the room size and ideal for a mix of group, individual and whole class exercises.
Do I need to bring a laptop?
There’s no need to bring a laptop, unless you want to use it to take notes. The focus of the course will be on developing your brand story, so we won’t be getting distracted by using particular pieces of software or tools.
I need to get a bit more information on the course before I buy a ticket, is that okay?
Of course! Get in touch with us on the links below or at firstname.lastname@example.org, and we can either respond to your questions by email or arrange a call.