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The psychology of persuasive writing

  • Shoreditch House 1 Ebor Street E1 6AW UK (map)

Get a crash-course in textual hypnosis, with this introduction to the psychological sleight of hand that underpins persuasive copy. Join copywriter Eddy Lawrence as he explains the manipulative – and borderline underhand – tricks writers use to put their audience in their happy place and craft calls to action readers can't help but respond to. This engaging lunchtime is an eye-opening experience, whether you want to manipulate your own customers, or simply defend yourself against the dark arts of advertising.

Clever Boxer has a small guest list for each of our events. For a free ticket, please email and tell us why you'd like to come along.

If you're interested in talks, workshops and training for your business, see what we can do here.

Earlier Event: January 26
Essentials of a business plan
Later Event: February 7
Social media and retail