Events

How to launch a startup 

Steer

Tuesday 4 February 2014

Have a burning idea for a brand new business, but don’t know where to start? Rik Lomas is co-founder and CTO of Steer (www.steer.me), a London based startup devoted to teaching practical web and mobile development. In this lunchtime talk with Q&A, he’ll talk you through how to get your idea off the ground  – from initial concept, through finding funding and hiring developers, to marketing and expansion. 

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Events

How to be a modern critic 

critic

Tuesday 11 February 2014

These days, everyone’s a critic. In an era of digital saturation, opinions have never been easier to express or to find. But is there still space for considered cultural engagement in this brave new world? Ben Walters has regularly contributed to Sight & Sound, Film Quarterly, the Guardian, Time Out, BBC radio and others – and blogs at Not Television. He talk about how the role of the critic has changed, from the challenges of live tweeting to the reasons that Google can never replace personally acquired knowledge. 

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Events

How to launch a bar

Ruby's Dalston

Tuesday 18 February 2014

We’re all fans of taking the odd tipple – but some of us dream of going one step further and opening their own drinking establishment. In this lunchtime class Tom Gibson, owner of the acclaimed Ruby’s cocktail bar in Dalston, will give you the inside track on how the business works. You’ll learn everything from how to find funds and negotiate licensing rules, to marketing and keeping the punters happy. 

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Events

How to be a boss

Boss mug

Monday 27 January

Congratulations – you got that promotion, and now you’re a manager! Unfortunately, nobody ever trained you to deal with the cast of personalities that are now under your command. Simone Baird, Head of Guardian Masterclasses, gives her top tips and hard-earned lessons about managing a team, whether a full-time team or expanding list of freelancers.

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Events

How to promote yourself as a freelance musician

Musical notes

Tuesday 21 January

Even if you’re a genius with your instrument, it’s tough to making a living as a musician. It’s tricky juggling live gigs and studio sessions, and making sure you’ve got a balance of work that pays and work that’s challenging and rewarding. Saxophone player Pete Fraser has played with The Pogues, Man Like Me and Veils, amongst others, and at this lunchtime event he’ll gives tips on how to make it as a full-time freelance musician.

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Events

Digital publishing

Multiple devices

Monday 20 January

Thanks to the rise of tablet computers, there are now more ways than ever to reach customers or clients with digital content. But with a bewildering range of screen sizes, app stores and publishing tools out there, it can be hard to know where to start. Alan Rutter is a digital content consultant who oversaw the launch of WIRED, GQ, Vanity Fair and Vogue on the iPad, and now works for Condé Nast International across eleven global markets. He’ll give you an overview of the latest approaches to digital publishing, and practical advice on how to get started.

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Events

Data Visualisation

Guardian data visualisation

Monday 13 January

Beautiful infographics and striking data animations can tell a story better than words ever could – but there’s an art to getting them right. The Guardian is famous for its data visualisations, online and in print, and Adam Frost and Tobias Sturt from the Guardian’s Digital Agency will talk you through the essentials. You can find out more about the Digital Agency, including bespoke corporate training they provide, here.

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Writing

Digital magazines: learning in public

Magazines_Longzero

The latest audited circulation figures are out for UK magazines. Given that I’ve worked in the magazine business for all of my professional life, this is always a bit of a depressing time – stark indicators of an industry going through a painful transition.

A recent addition to the audited figures is that they now include digital editions – as in the versions of print magazine brands that go onto tablets and smartphones. These can only be counted if they meet the Audit Bureau requirements of carrying all the ads and 95%

There is a moment in the classic opening scene of Raiders of the Lost Ark that I’m reminded of whenever people discuss print magazines ‘going digital’.

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