Events

Lost in translation – working with different tribes

tribes_small

Friday 31st October 2014

Whether you’re an FD trying to understand what your lead dev is telling you, a writer getting to grips with an onslaught of commercial KPIs, or are a creative suddenly promoted and straddling commercial responsibilities, this lunchtime talk will introduce you to the art of translating what the different groups that make up any business are really saying. How to effectively and efficiently speak to both designers and UXers as well as financial analysists and COOs? Alan Rutter and Simone Baird will explain – mostly through their own examples of what not to do! – how.

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Events

Presenting skills

HOW TO PRESENT

Tuesday 28th October 2014

Everyone has to do it. Nearly everyone hates it and everyone’s got a war story about barely surviving it. Why is presenting your own work such a trauma? In this rapid-fire lunchtime talk, Alan Rutter and Simone Baird – who, between them, have presented to tens of thousands of people, from groups of more than 1,000 to, erm, that time when just one person turned up. They’ll cover the common mistakes people make, and you’ll take away a toolkit of essential tricks to help make your next presentation one the audience will remember for the right reasons.

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Events

How to pitch to the press

Pitch 1

Friday 24th October 2014

Whether you’re looking to add a string to your bow as a freelance journalist, or want to get articles published to promote yourself or your business, writing a great pitch is absolutely essential. Luckily, it’s more of a science than an art and in this lunchtime workshop, you’ll be taken through the essential components of a brilliant pitch by experienced commissioning editors and freelancers Alan Rutter and Simone Baird (who have worked for Time Out, Sunday Times Style, NME, The Face, Sunday Times Travel among many more).

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Events

The essentials of online fashion journalism

Philippa Morgan Walker

Thursday 23rd October 2014

In this lunchtime talk, one of the UK’s leading online fashion and shopping editors, Philippa Morgan Walker, will demonstrate how to plan and write online fashion content – from breaking fashion news stories and dynamic shopping stories, to writing catwalk reports in less than 15 minutes, without compromising on quality. Philippa, who has over seven years experience at Conde Nast Digital and has previously held roles at Vogue.com, Glamour.com and Stylefinder.com, will discuss the best ways to engage readers and grow your community through social media. She will also touch on technical essentials, including introductions to SEO and HTML and how to get the best out of web developers. You’ll leave with a thorough understanding of the skills you need, and confidence in your ability to edit online content and generate fashion features worth talking about.

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Events

How to run a successful PR campaign

andrew_marcus

Monday 20 October 2014

In this lunchtime talk, Andrew Marcus, Deputy Head of Communications at the Museum of London, will reveal the secrets behind running a successful press campaign. From working out your unique selling point and getting your message across effectively to making social media work for you, Andrew will tell you the key do’s and don’ts of getting good publicity. Andrew has previously worked at Habitat and the Science Museum, as well as communications agencies PorterNovelli and Bell Pottinger and was voted one of ‘PR Week’s top industry professionals under 29 in 2012. He’ll share his tips for writing a good press release and using pictures and tell you everything you need to know about dealing with journalists, broadcasters and bloggers.
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Events

The business of teaching

class6

Wednesday 30 July 2014

Limited guestlist available, contact us here for limited guestlist places.

Lifelong learning is the trend of the moment, and businesses large and small can capitalise by generating their own training courses, workshops, lectures and networking events. Since launching in 2011, Guardian Masterclasses has taught more than 15,000 on topics as wide-ranging as data visualisation to how to launch a food start-up. Whether you’re a solo entrepreneur who can teach others your craft, or an established company with expertise in-house, running classes and courses could be an invaluable extension to your business – for promoting your brand, rewarding your customers or generating additional revenue. In this informative talk with Q&A, Julia Porter (Director of Consumer Revenues at the Guardian and Non-Executive Director at The Direct Marketing Association) and Simone Baird (Head of Guardian Masterclasses) will give you the inside track.

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Events

How to launch a startup 

Steer

Tuesday 4 February 2014

Have a burning idea for a brand new business, but don’t know where to start? Rik Lomas is co-founder and CTO of Steer (www.steer.me), a London based startup devoted to teaching practical web and mobile development. In this lunchtime talk with Q&A, he’ll talk you through how to get your idea off the ground  – from initial concept, through finding funding and hiring developers, to marketing and expansion. 

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Events

How to be a modern critic 

critic

Tuesday 11 February 2014

These days, everyone’s a critic. In an era of digital saturation, opinions have never been easier to express or to find. But is there still space for considered cultural engagement in this brave new world? Ben Walters has regularly contributed to Sight & Sound, Film Quarterly, the Guardian, Time Out, BBC radio and others – and blogs at Not Television. He talk about how the role of the critic has changed, from the challenges of live tweeting to the reasons that Google can never replace personally acquired knowledge. 

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Events

How to launch a bar

Ruby's Dalston

Tuesday 18 February 2014

We’re all fans of taking the odd tipple – but some of us dream of going one step further and opening their own drinking establishment. In this lunchtime class Tom Gibson, owner of the acclaimed Ruby’s cocktail bar in Dalston, will give you the inside track on how the business works. You’ll learn everything from how to find funds and negotiate licensing rules, to marketing and keeping the punters happy. 

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Events

How to be a boss

Boss mug

Monday 27 January

Congratulations – you got that promotion, and now you’re a manager! Unfortunately, nobody ever trained you to deal with the cast of personalities that are now under your command. Simone Baird, Head of Guardian Masterclasses, gives her top tips and hard-earned lessons about managing a team, whether a full-time team or expanding list of freelancers.

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