Events

How to turn your passion into a successful business

Leon1

Tuesday 2nd December 2014

At this lunchtime talk, Leon Dalloway founder of Shake, Rattle and Stir, will inspire you to turn your passion into a money-making success. Leon is an award-winning, knowledge-thirsty bartender who wanted to teach people about the world of alcohol so in August 2013 he founded Shake, Rattle and Stir and now he runs booze tours around the city (which are booked up months in advance). Leon will reveal what he’s learnt in the last year from how to find the ‘gap in the market’ and successfully launch your brand to spreading the word and keeping the money coming in. You’ll find out if friends make good business allies, how to maintain your passion and just how much business experience you really need to get your idea off the ground.

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Events

Testing your start-up idea

drawing businss concept

Thursday 27th November 2014

Forget writing a novel: everyone in London has an idea for the perfect start-up business. But how can you tell whether that initial spark has the potential to turn into a burning reality – ideally before you expend huge amounts of time and cash? Simone Bard and Alan Rutter, authors of Guardian ebook ‘Launching a Creative Startup’, have interviewed to hundreds of people who have found success with their own businesses, and more importantly made the mistakes that you can learn from. In this lunchtime talk with Q&A, they’ll run through the techniques and processes that will allow you to test and adapt your business idea without breaking the bank.

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Events

Finance for creative start-ups

finance_for_startups

Monday 24th November 2014

Financial control, end of year accounts, cash flow, profit and loss: if you’re a creative, chances are you’ll get an allergic reaction to anything finance-related. However, handing this aspect of your business over to somebody else without really understanding it would be your costliest mistake as an entrepreneur or self-employed freelancer. Paul Rakker, chief financial officer at Frieze, and director and advisor to numerous start-ups, introduces the basics of finance in this lunchtime talk.

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Events

How to get your idea turned into a book

KatePollard

Wednesday 19th November 2014

Have you got an idea for a book but no clue how to approach a publisher or get that brainwave into print? You need to meet Kate Pollard, publisher at independent publisher Hardie Grant Books which specialises in non-fiction titles. In this lunchtime talk, Kate will dispel all the common myths about getting published and tell you everything you need to know about how to best express your idea to a publisher, who to approach and how to do it. You’ll leave with all the insider tips for how to turn your book into a reality, plus afterwards you’ll even get a chance to ask her what she thinks of your idea!

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Events

Business skills for creative start-ups

Workplace, Man working on the laptop

Friday 14th November 2014

You’ve got a great idea for a start-up, and chances are you’d rather spend your time on the creative side of your business than the, well, business side. It’s a worrying reality that most start-ups fail because of poor business processes and HR mistakes, and not because of a shortage of exciting ideas. Simone Bard and Alan Rutter, authors of Guardian ebook ‘Launching a Creative Startup’, have interviewed to hundreds of successful entrepreneurs who got to grips with work processes, KPIs and HR without losing the will the live.

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Events

Lost in translation – working with different tribes

tribes_small

Friday 31st October 2014

Whether you’re an FD trying to understand what your lead dev is telling you, a writer getting to grips with an onslaught of commercial KPIs, or are a creative suddenly promoted and straddling commercial responsibilities, this lunchtime talk will introduce you to the art of translating what the different groups that make up any business are really saying. How to effectively and efficiently speak to both designers and UXers as well as financial analysists and COOs? Alan Rutter and Simone Baird will explain – mostly through their own examples of what not to do! – how.

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Events

Presenting skills

HOW TO PRESENT

Tuesday 28th October 2014

Everyone has to do it. Nearly everyone hates it and everyone’s got a war story about barely surviving it. Why is presenting your own work such a trauma? In this rapid-fire lunchtime talk, Alan Rutter and Simone Baird – who, between them, have presented to tens of thousands of people, from groups of more than 1,000 to, erm, that time when just one person turned up. They’ll cover the common mistakes people make, and you’ll take away a toolkit of essential tricks to help make your next presentation one the audience will remember for the right reasons.

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Events

How to pitch to the press

Pitch 1

Friday 24th October 2014

Whether you’re looking to add a string to your bow as a freelance journalist, or want to get articles published to promote yourself or your business, writing a great pitch is absolutely essential. Luckily, it’s more of a science than an art and in this lunchtime workshop, you’ll be taken through the essential components of a brilliant pitch by experienced commissioning editors and freelancers Alan Rutter and Simone Baird (who have worked for Time Out, Sunday Times Style, NME, The Face, Sunday Times Travel among many more).

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Events

The essentials of online fashion journalism

Philippa Morgan Walker

Thursday 23rd October 2014

In this lunchtime talk, one of the UK’s leading online fashion and shopping editors, Philippa Morgan Walker, will demonstrate how to plan and write online fashion content – from breaking fashion news stories and dynamic shopping stories, to writing catwalk reports in less than 15 minutes, without compromising on quality. Philippa, who has over seven years experience at Conde Nast Digital and has previously held roles at Vogue.com, Glamour.com and Stylefinder.com, will discuss the best ways to engage readers and grow your community through social media. She will also touch on technical essentials, including introductions to SEO and HTML and how to get the best out of web developers. You’ll leave with a thorough understanding of the skills you need, and confidence in your ability to edit online content and generate fashion features worth talking about.

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Events

How to run a successful PR campaign

andrew_marcus

Monday 20 October 2014

In this lunchtime talk, Andrew Marcus, Deputy Head of Communications at the Museum of London, will reveal the secrets behind running a successful press campaign. From working out your unique selling point and getting your message across effectively to making social media work for you, Andrew will tell you the key do’s and don’ts of getting good publicity. Andrew has previously worked at Habitat and the Science Museum, as well as communications agencies PorterNovelli and Bell Pottinger and was voted one of ‘PR Week’s top industry professionals under 29 in 2012. He’ll share his tips for writing a good press release and using pictures and tell you everything you need to know about dealing with journalists, broadcasters and bloggers.
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